Theoretical Communication Concepts and Its Application in Management Essay

Theoretical Communication Concepts and Its Application in Management - Essay Example Galloway & Thacker 2007 proposed a nonhierarchical structure to organizational communication; the network model, which is an interactive model of communication. SMCR model is a one-way communication model, the sender encodes a message which is then channeled to a receiver through a medium, the receiver then decodes the message. Limitations of this models lie in the fact that there is no feedback display from the receiver, this undermines the core purpose of communication in that it does not reveal the impact of the message on the receiver (Mullins, 2008, 72). It also assumes a one-way mode of communication clearly marking the beginning and end of communication implying the receiver lacks a response. This communication model can only be in a formal organization setting which mainly focuses on structure (top-down structure) whereby the position of the communicator and the recipient is highly considered. This form of communication is mostly written in the form of company magazines, handbooks, and manuals that stipulated organizational requirements, in this case, interactions between the two parties is not necessary, the top level management simply communicates policies and guidelines to employees (Murton, Inman & Osullivan, 2010). This model of communication is efficient as a human resource tool in the sense that it is simple to administer and can generally address all members of the organization. The network model proposed by Galloway and Thacker is a two-way communication model, it encompasses two linear models that enable response from the receiver, hence the receiver acts as the sender as the response message is channeled to the actual sender (Martin & Fellenz, 2010, 45).