Management information system (IT) case studies assignment Essay

Management information system (IT) case studies assignment - Essay Example They have a competitive edge because the web based program accurately predicts consumer buying pattern and accordingly, the company can facilitate the changes in its products and services, to meet the changing demands of its customers. Harrah’s approach to determining and rewarding customer loyalty has significantly increased the number of committed customers and opened scope for targeted marketing for customers with similar profiles. CDW and Harrah can considerably increase the number of products and services by efficiently analyzing customer buying behaviour and also introduce interactive and custom based products and services,at little extra cost. The purpose and business value of Web services is to provide a large platform for its users to improve their e-commerce activities and generate huge revenue. The ‘programmable website’ of Amazon has given its customers a readymade website of their own which can be customized as per their requirements. The benefits of Web services to Amazon, eBay, and their developer partners are extensive in the form of exposure to a whole new world of creative output, whose scope is unlimited with ever increasing customer base. The business benefits to Amazon and eBay of opening up some of their databases to developers and entrepreneurs are extensive in scope and revenue because each new developer brings many more new surfers in its ambit, each of which translates into revenue for Amazon and eBay. Google has been hesitant in opening its database to its users mainly because it thought that it may lose control over its core operations and gradual opening of its web based business areas would help it to better organize its activities to facilitate emerging opportunities. The other companies should follow Amazon and eBay’s lead and open up some of their databases to developers and